Mobile portals give you a launching-off point for your mobile web experience. But to make an intelligent choice of portals, you need to understand the core features and differences between portal services.Accessing web sites directly via their URLs is OK if you have only a handful of web sites to visit. You can simply manage them in your browser's bookmarks and load each of them by hand. However, if you need to keep track of many web sites, managing and loading them individually is cumbersome. Here is where web portals come in handy.
Portals and search engines are among the most frequently visited web sites on the Internet. A portal provides a single point of entry to access a wide variety of information on the Web. In the desktop PC world, the portal is primarily a content aggregator to help users track the ever-changing Internet. In the world of the mobile Web, however, portals play a much more important role than they do on the desktop:
A mobile portal can aggregate content from regular, nonmobile Internet sources and present them in a format that is friendly to mobile browsers. For example, it can take a long story from the New York Times' HTML web site or a blogger's Really Simple Syndication (RSS) feed, break it into multiple smaller pages, and then feed it to the mobile browser as WML content.
A mobile portal saves you from having to remember and type multiple URLs and usernames/passwords on a small phone keypad.
With for-pay mobile content, a portal saves you the hassle of dealing with multiple content providers and billing services.
Most mobile web portals mobile portal solutions today are based on the concept of a "personalized portal." That is, first you register a personal account with the portal. Using a desktop PC, you can log into the portal's management interface and customize its contents. You specify what content your personal portal account will aggregate and display. Then, on the mobile phone, you see a personalized portal site that displays its contents according to your account settings. The separation between the management and view interfaces is a very smart design. You complete most of the interactions that require user input on the PC via the management interface. On your mobile device, you can stay in the comfortable "navigate and read" mode most of the time.
As you can imagine, the mobile portal is a great place to reach out to billions of mobile data users. So, many companies are in this space, competing for your business. In this hack, I'll introduce you to some of the most popular portals available via your Nokia phone.
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